Unlocking Your Company's
Growth Potential

How We Help You Grow

360° Training Harnessing the Power of Marketing, Sales, HR and AI to Achieve Breakthrough Growth.

SCALE UP Training

A holistic 360 training program that equips your company with inter-departmental growth strategies to achieve scale
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Custom Training

Customized strategic guidance and 1:1 training designed to align with your company’s unique needs and objectives
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CEO Roundtable

Unlock the collective potential of CEO peer insights and instructor led growth training to scale your business
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SCALE UP Training

Upon completion of the five workshop modules, you will be equipped with the knowledge and tools needed to maximize your company’s growth potential to catapult it to the next level.
1
Strategic Planning
1
Module
Strategic Planning
  • Crafting Your Unique Selling Proposition (USP)
  • Understanding the Golden Circle
  • Defining Your Core Values
  • Assessing client satisfaction with your company
  • Becoming Client-Centric
  • Developing Your Strategic Plan
  • Building Company Scorecards
  • Developing A Robust Marketing Strategy
2
Building Your Team
2
Module
Building Your Team
  • Building a Strong Company Culture
  • Developing a Retention Strategy for Key Employees
  • Strengthening the Role of HR
  • Overcoming the Growth Killer – Unproductivity
  • The 5 Whys
  • The 5 Dysfunctions of a Team
  • Leading By Example
  • Embracing Radical Candor
3
Marketing Strategy
3
Module
Marketing Strategy
  • Developing Your Marketing Strategy
  • Differentiating Your Brand
  • Becoming Customer Centric
  • McKinsey’s Customer Decision Journey
  • The Paid Owned Earned Framework
  • Porter’s 5 Forces
  • Building Out A Marketing Plan
  • Developing A Robust Content Library
4
Lead Generation
4
Module
Lead Generation
  • Cutting Edge Website Tools
  • SEO Strategies & Best Practices
  • Retargeting Strategies
  • Maximizing Google Paid Search
  • Email Marketing Best Practices
  • Cold Email
  • Mastering Social Media
5
AI For Growth
5
Module
AI For Growth
  • Artificial Intelligence Introduction
  • The Power of the Prompt
  • Using ChatGPT to Strengthen Your Buyer Personas
  • Using ChatGPT to Strengthen Your Strategic Plan
  • Additional AI Tools to Know
  • The Rise of AI Agents

A Look Inside

Join our SCALE UP training for a deep dive into business mastery. Craft a  1-year marketing plan, build a thriving team culture, strengthen your sales pipeline, and leverage AI for growth.
01

Small Group Sizes

Enjoy personalized attention and optimal engagement in our intimate workshops, expertly facilitated and limited to just 15 organizations  for a personalized experience.
02

Interactive Training

Engage in dynamic learning through workbook training, self-assessments, and personalized exercises—designed to deepen comprehension and strengthen skills for a truly customized experience.
03

Actionable Takeaways

Acquire practical strategies, including pre-built templates and customizable frameworks, ready for immediate implementation to fuel your business growth.
04

Virtual Learning

Experience the flexibility of a learning journey seamlessly integrating into your daily operations without disruption, right from your own space.

Ready to Start?

Empower your business to Elevate, Innovate and Dominate. Embark on this transformative growth journey today.

FALL TRAINING COHORT

Sep 9th – Nov 20th, 2025
Tuesdays and Thursdays
1PM-3:30PM ET

ORIENTATION

Wednesday, Sep 3rd, 2025
1PM-2PM ET

Podcast

Unlock the full potential of your business with a glimpse into the SCALE UP training program, presented through the audio snippets below.
The Patricia Raskin Show
Unlocking Your Company's Potential Growth

Testimonials

Growth unlocked - Hear from small business and nonprofit executives regarding how our SCALE UP training was a game-changer for their success
Kel Jackson

Kel Jackson

Chief Executive at  Hueson Wire & Cable
We were provided a solid marketing plan for us to move forward that will better position us to gain back lost market share and increase visibility within our industry.



I think it helped the employees that attended, and it caused all to look at potential improvements all over the business. I most appreciate that I think all who attended gained a better understanding of business they hadn't been exposed to or even considered.
David Tanner

David Tanner

Associate Principal at BWA Architecture
I enjoyed all of it. You went into more depth and into more areas than I had anticipated. Great presentation and preparation.



I think it helped the employees that attended, and it caused all to look at potential improvements all over the business. I most appreciate that I think all who attended gained a better understanding of business they hadn't been exposed to or even considered.
Jean Mineo

Jean Mineo

Executive Director at Bellforge Arts Center
The AI portion blew my mind and will be put to use immediately. The sessions have created great discussions among this team and will be ongoing - just put our heads together on content creation yesterday. The marketing aspect overall was very valuable for me as an ED to better understand everything.

Good pacing of content, very well organized, very generous with sharing materials, videos were all helpful.
Eric Basta

Eric Basta

Business Development Manager at NH MEP
Chris is the consummate business leader, teacher, and mentor. He brings deep experience helping businesses achieve their goals for success. Since 2017 we have brought him in to train our clients through our Business Growth Training Workshops.

Our clients have garnered great results from working with Chris and we will continue to work with him well into the future. We highly recommend working with Chris to grow your business!
Chris Maloof

Chris Maloof

Vice President at Precision Technologies
The SCALE UP Training Program was a great group learning experience. There was so much valuable information packed into each session that I think it’s worth going back to re-watch and spend more time with the content.

Overall, I found it really helpful and definitely worth the time.
Joe Dorrian

Joe Dorrian

Chief Executive Officer at ITI Devices
The course was well laid out from Module 1 through Module 4. Each module seemed to build off the previous. I have had a great amount of marketing training and education in my career but this course helped me realize just how much I don't know.

It exposed me to so many new, exciting tools, many of which are not only productive but will save me so much money.
Ted Scholhamer

Ted Scholhamer

Founder at Scholhamer Business Law, LLC
Chris's commitment to helping others succeed is what really sets him apart. In our mutual business circles, I've seen him routinely lend his expertise, ensuring entrepreneurs not only find their footing but also accelerate their growth.



Chris is a leader and model for business owners looking to grow and excel.
Denise Cogman

Denise Cogman

President & CEO - Springfield School Volunteers
Overall I was very pleased with the information that was provided. We have already started finding ways to leverage AI and will implement some of the strategies from Module 1 as we update our strategic plan.



I am also hoping to be able to implement some of the tools from the Team Building module to ensure we have the right people in the right seats.
Tim O'Neil

Tim O'Neil

Chief Executive Office at Wellness Croft
I have attended executive education at UT McCombs and MIT Sloan in the past and yes they were transformative and empowering learnings.

If I were to start a new company or work to scale an existing company today I would implement the Skayle 360 program for the entire executive team with my new friend and colleague Chris Ciunci.
Christine Monska

Christine Monska

Executive Director at Women's Fund SouthCoast
I thought the training was exactly what our team needed. I loved the group work aligned with the content.

I enjoyed the time to work in our teams and learning how best to leverage AI. This was a game changer for us.
Todd Civin

Todd Civin

Director of Communications at SMILEMass
FAR exceeded expectations. We got so much out of this. As you said, like drinking out of a far hose. We need to take all this and execute sequentially. 



So loved the course. I'm not the type who gives all 5's but this was the best course I've ever taken.
Sarah Donovan

Sarah Donovan

Chief Executive Officer at I.G. Marston
The training was very informative. I found the breakout rooms also very helpful to be able to work on things in the moment.

I also enjoyed how the sequence of the 4 modules built upon each other.
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SCALE  UP

The foundational resource for Skayle 360’s workshops and custom training, offering transformative strategies for exponential growth.
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Scaleup Book