For many small businesses, setting revenue growth goals often starts with a single, seemingly straightforward decision: choosing a round number. However, this top-down, arbitrary approach can set your team up for frustration rather than success. A recent survey from SCORE found that 65% of small businesses don’t achieve their revenue

As the New Year begins, it’s easy to get caught up in setting goals and drafting strategies. However, the foundation of a truly successful year lies in strengthening the relationships that drive your business forward—those with prospects, customers, your team, and 3rd party vendors. These key connections are essential for

In today’s competitive marketplace, differentiating your business is essential—but differentiation alone isn’t enough. To truly stand out, you need a clear and compelling way to communicate what sets you apart. That’s where your Unique Selling Proposition (USP) comes in. Your USP isn’t just a tagline or marketing message.

Differentiate or die.” This phrase, attributed to Jack Trout, a renowned marketing strategist, perfectly encapsulates the critical importance of standing out in a crowded marketplace. Differentiation is not just a nice-to-have—it’s the foundation of successful marketing and business strategy. Without differentiation, your business risks becoming invisible

In my ongoing series on creating customer delight, I most recently discussed the importance of understanding where you stand with your clients and measuring customer satisfaction. Now, let’s focus on the next step: viewing the customer experience as a journey that doesn’t end with the initial sale.

As a former marketing agency Founder and CEO, one thing I’ve always been obsessed with is client happiness—and knowing exactly where I stood with my clients at any given time. It’s not enough to assume that everything is fine because you’re meeting deadlines or delivering on promises. The reality is